ATTABOY is a collective of coffee enthusiasts that meet to explore the different permutations and variations of concept, context, and culture that exist within coffee. At its core, ATTABOY champions collaboration: the synthesis of seemingly disparate parts into a single whole. Each club meeting places an emphasis on providing an opportunity for members to reinterpret and redefine what coffee means to them. Currently, ATTABOY seeks to expand beyond its current schedule of semi-private meetings to include pop-up public events in hopes to create moments and spaces that enrich and inspire.